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Fashion News

Trend in outdoor sporting goods

With the continuous development of science and technology and the continuous increasing level of demand for sports consumption by mainstream consumer groups, the performance requirements for outdoor sporting goods are also increasing. “Outdoor sports + technology” is the future trend of outdoor sporting product development. The younger generation seeks to stimulate and feel fresh. The outdoor products industry should combine with science and technology to develop more intelligent outdoor sports products. With the power of technology, it will continue to strengthen the consumers’ experience.

septrainbow 2019-8-10 0 Comments

Fashion News

DIY, DO IT YOURSELF !

DIY does not have the restriction of professional qualifications. If you want to do it, you can use DIY to make a privately-made "product" to express yourself.

When people are tired of the stereotypes of industrial products on the market, or the same market products can not meet the special needs of their own homes, the idea of "Do it yourself" may come to life. Doing what you need, doing what you want, doing your own unique work, which become the higher-level pursuit of DIY.

septrainbow 2019-8-8 0 Comments

Fashion News

“Her Economy”: Five Trends in the Background of New Consumption Upgrade

 

According to the 2017 China Woman's Consumption Survey, more than half of women believe that their income levels are comparable or similar to their spouses, and nearly half of women's personal consumption accounts for more than one-third of household income. The change of “Women's Day” to “Goddess Day” and “Queen's Day” originated from the university campus and became a marketing tool for businesses to cater to women, especially young women – almost all businesses have abandoned the word “women” in marketing copywriting, which is replaced by "Queen" and "Goddess". The above interesting changes are also the performance of domestic women's economic status and consumption levels.

septrainbow 2019-3-29 0 Comments