Personalization refers to the users involvement in the design process of the product, print the specified patterns, designs or text onto the specified product, and the user obtains a customized product with a strong personal attribute or a product or service that matches his or her personalized needs.
Follows the pace of fashion the result is often abandoned by fashion. With the continuous development of luxury goods in the world, more and more luxury goods can be produced in large quantities in factories, and luxury goods are no longer synonymous with noble, rich and luxurious. Of course, brands will not be shackled, and they have already extended their affect to personalization on the fashion front. Diversify the custom style and make it a fashion and a trend. Customization has become the latest definition of luxury.
With the progress of the times, the network has grown into the people’s work and life. For the average consumer, luxury goods are no longer a dream, because they can customize the personalized products they like on network, even if it is just a normal consumer goods, such as umbrellas, gifts, shoes, clothing and so on; And cheap price, stylish and durable. This is the charm of personalized customization !
Customization is the improvement of corporate brand quality and culture, and it is also the richer and more reliable connotation of the enterprise in the process of building the brand culture system. For consumers, customizing any products are a very enjoyable life experience, not to show off wealth, not to be a status symbol. In this world, everyone has their own fashion passwords, and standardized and large-scale products can never be able to express themselves perfectly, and the “Customization” trend has emerged.
Simply put, Personalization customization is that provide a unique product or service based on the specific needs of customers.
Fashion “Exclusive”
“Customization” has become a simple and fashionable lifestyle. Consumers purchased luxury goods is not only a demand for product functions, but also a focus on self-emotion. It can be said that customization itself is also an expression of the lifestyle of a particular consumer group.
“Showing The Self” is not a simple slogan. Putting it into practice is the best choice for fashionistas. To be the most unique and enjoy the “exclusive” service is exactly what many consumers dream of. The process of Consumers customize make their personality stand out.
The Concept of Personalized Customization
Each brand has the different understanding for personalized customization concept, such as Septrainbow®, a umbrella manufacturer and personalized umbrella online provider : an desire to ask the innovations, an dream to chase personality, a style of understanding fashion, a way of feeling life.
Personalized Umbrella Customization
Umbrella is a part of the customization industrys, but more and more popular with consumers in personality, especially is female consumers; Umbrella customization has become a popular fashion lifestyle; Most traditional umbrella sellers or factories have minimum order quantity, But the number of personalized customization is often small, or even only one, So these traditional suppliers will be difficult to meet the individual needs of consumers. However, Septrainabow Corp – A trailblazer in personalized umbrella innovations, they can meet these customer’s requirements. One day, some chasing personalized consumers find them. These consumers want some favorite DIY personalized umbrellas, to have their life details on the umbrella , to make their own creative works on the umbrella, to have a commemorative photo on the umbrella, like the childhood memory, and so on. It’s Fantastic idea! Their personalized umbrellas include: Personalized reverse umbrella, Personalized reverse folding umbrella, Couple umbrella and Rainproof backpack umbrella and Fan umbrellas etc, and also provide online personalized customization service.
In addition to umbrellas, there are many products that can be customized, such as clothing, gifts, backpacks, etc. In short, Personalized customization is fashion trend of the times.